“Spark” Program Accepting Applications in Support of Tourism Innovation Now Open

A second intake of the “Spark” Mentorship & Grants Program has been launched to encourage local entrepreneurs, small businesses and non-profit organizations to create new tourism ideas for Peterborough & the Kawarthas.

The program provides selected applicants with a $3,000 grant, industry mentorship and additional partner support to help them launch their new tourism idea. In 2022, the program’s inaugural year, successful ideas included camping equipment rentals, a busker festival, outdoor culinary experiences, a bunkie resort, Indigenous experiences, and an immersive maple syrup experience.

Entrepreneurs, small businesses, nonprofits and community groups are encouraged to apply with their new tourism ideas for Peterborough & the Kawarthas from February 14th to March 20th, 2023. Following a juried review process, finalists will be invited to a virtual Pitch Session where three winners will be selected.

The Peterborough & the Kawarthas “Spark” Program is being led by the Tourism Innovation Lab in collaboration with Peterborough & the Kawarthas Tourism, a division of Peterborough & the Kawarthas Economic Development, and the official Destination Marketing Organization for the City and County of Peterborough.

The goal of the program is to find, foster and support new tourism ideas that will enhance current offerings, address gaps in the market and motivate longer stays and increase year-round visits to the region.

For more information and to register for an upcoming information session visit www.tourisminnovation.ca/Peterborough.

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