Since the paper came off the windows of the new electronics store on King Street, the fingerprints have been collecting as youngsters peer in to check out the merchandise. It’s like nothing the town has ever seen before, and that makes owners Justin Ward and Nichole Nydan very excited. Justin grew up in Millbrook, and the downtown shopping options always left him disappointed. Even the toy section of the hardware store failed to ignite his curiosity. He has chosen to change that with his new venture, Driveonics, which opened Wednesday in the space vacated by the former art store.
The inventory has an extensive range of price points, from the expensive nitro fuel powered vehicles to the gag gifts and party supplies, all with an electronic bent. On the high end are remote-controlled cars, including a “drift” car with movements emulating those on vehicles from Fast and Furious movies and games, and more traditional and less expensive battery-operated vehicles. Customers will even have the opportunity to test-drive before purchasing as there is a room to try products out to see them in action. Some of the products fly or travel on water, and there is even a tank that shoots plastic pellets.
Among the more practical items for sale are cell phone accessories including a solar charger, headphones, Bluetooth and cords. One of the more popular items is a hefty watch which has a lighter embedded inside. While most of the products lean to masculine interests, there are also products for girls, including LED hair pieces and earrings. There are tiny metallic 3-D models to build of the Eiffel Tower or a bi-plane.
Before deciding to take the plunge into retail, owners Ward and Nydan both worked as managers of local gas stations, where they acquired experience in handling the financial end of a business. Ward has also operated a similar on-line version of this business under the name Spiderbite Technology. In this venture, he offered a variety of electronic vehicles, but inevitably each sale required a meeting in person with the customer. He concluded that trying a bricks-and-mortar approach to retail in a low cost setting might be the answer, and where better to try than his own home town? With the doors set to open, Ward has many plans to share his excitement with those who until now have only been able to window shop. Together Ward and Nydan have created a unique business offering modern, technology-based products that are fun for all ages. Drop in to this new retail venture which is open Tuesday to Saturday from 9 am to 5 pm.